Company Info

We are a second-generation family owned and operated business based out of Blaketown, Newfoundland, Canada, that has served Avalon and the surrounding areas for more than 30 years.

Dereck Russell founded the business in the early 1970s primarily as an auto parts supply store, selling to both retail and wholesale customers. After a few years dealing with local suppliers in the St. John's area, the company formed a partnership with the Handy Andy franchise, in order to secure our own supply of parts directly from parts warehouses in Atlantic Canada. Over the years the company operated under many banners; Western Tire, UAP, Napa, and for the last several years, Uni-Select.

The recreation part of the business had its beginnings with sub-dealerships from Boa-Ski, Polaris, and Honda, selling sleds and ATVs. The first full line dealership was obtained in 1983 with one of the first Suzuki dealerships in Newfoundland selling ATVs and motorcycles. Soon after, Bombardier sleds were added to the mix. In order to further expand the recreational product side of the business, East Coast Power Toys became a division of D & L Russell Limited in May 2000. By the end of 2001, we added the Arctic Cat line of ATVs, UTVs, and sleds.

East Coast Power Toys and Auto

East Coast Power Toys and Auto

East Coast Power Toys and Auto

East Coast Power Toys and Auto

East Coast Power Toys and Auto